AI Insights · Timothy · July 2025
Top 5 Apparel Apps on iOS in South Africa: Q2 2025 Performance
Explore the performance trends of leading apparel apps in South Africa on iOS during Q2 2025, with insights on downloads and active users from Sensor Tower.
In the second quarter of 2025, the apparel app market on iOS in South Africa showcased varying trends in downloads and active user engagement, as reported by Sensor Tower.
SHEIN - Shopping Online observed a fluctuating download pattern, beginning with 17.8K downloads in early April, peaking at 20.7K by the end of May, and closing the quarter with 20.5K downloads. The app maintained a strong active user base, starting at 1.2M users and experiencing a slight increase to 1.3M by the end of June.
adidas: Shop Shoes & Clothing showed a gradual increase in weekly downloads, starting at 2.9K and peaking at 5.9K mid-June. Active users fluctuated slightly, beginning at 21.5K, dipping to 15.8K in mid-May, and rising to 19.2K by the end of the quarter.
MyRunway SA Fashion Shopping experienced a peak in downloads in early May with 6.5K, before tapering off to 2.3K by the end of June. Data on active users was not provided for this period.
Nike: Shoes, Apparel, Stories had consistent download numbers, averaging around 2.7K weekly. Active users started at 28.6K, with a minor dip mid-quarter, and concluded at 29.5K, indicating stable user engagement.
ZARA downloads remained steady throughout the quarter, with a notable spike to 5.3K in late June. Active users began at 17K, dipped to 10.4K in late April, and rebounded to 15.7K by the end of June.
For more detailed insights and data, visit Sensor Tower's platform.
