AI Insights · Timothy · July 2025
Top 5 iOS Apparel Apps in the US: Q2 2025 Performance
Explore the performance trends of the top 5 apparel apps on iOS in the US during Q2 2025, including SHEIN, Nike, Old Navy, ZARA, and Fashion Nova.
The second quarter of 2025 saw notable activity among the top apparel apps on iOS in the United States. Each app demonstrated unique trends in downloads and active users, based on data from Sensor Tower.
SHEIN - Shopping Online experienced fluctuations in weekly downloads, beginning the quarter at approximately 400K and reaching a low of 138K in early May. However, downloads picked up again towards the end of June, peaking at around 340K. Active users followed a similar pattern, starting with 14.3M and ending the quarter with an increase to 15.6M.
Nike: Shoes, Apparel, Stories maintained a consistent download rate, ranging from about 89K to 99K in April and May. A slight dip occurred in June, with downloads dropping to around 60K. Active user numbers showed a slight increase towards the end of the quarter, growing from 2.8M to over 3.1M by late June.
Old Navy: Shop for New Clothes saw a decline in weekly downloads at the beginning of the quarter, from 81K to a low of 35K. The numbers gradually improved, ending June with approximately 40K downloads. Active users remained relatively stable, fluctuating between 10K and 16K.
ZARA observed a steady increase in weekly downloads through the quarter, from around 40K to a high of 56K in late June. Active users mirrored this trend, starting at 584K and peaking at 640K.
Fashion Nova: Trendy Shopping maintained consistent weekly downloads, ranging from approximately 39K to 51K. Active user numbers showed some fluctuation, beginning at 708K and ending with a slight increase to 626K.
These insights into download and active user trends provide a glimpse into the competitive landscape of apparel apps on iOS in the US. For more detailed insights, visit Sensor Tower.
