AI Insights · Timothy · July 2025
Top 5 Apparel Apps on iOS in Turkey: Q2 2025
Explore the performance trends of the top 5 apparel apps on iOS in Turkey during Q2 2025, with insights on downloads and active users.
During the second quarter of 2025, the top 5 apparel apps on iOS in Turkey demonstrated varied performance in terms of downloads and active users, as reported by Sensor Tower.
SHEIN - Shopping Online saw a significant increase in weekly downloads, starting from 6K at the end of March and reaching nearly 180K by the end of June. Active users also grew steadily, beginning with approximately 114K and peaking at over 415K at the quarter's close.
Trendyolmilla maintained a strong presence with downloads fluctuating between 20K and 46K. It had a robust base of weekly active users, consistently hovering around 2M throughout the quarter.
ZARA experienced a gradual increase in downloads, with a notable spike to 90K in late June. Active users followed a similar trend, starting at around 606K and reaching over 1M by the end of June.
DeFacto - Clothing & Shopping showed stable download numbers, ranging from 8K to 24K weekly. Active users started at 492K, peaking at 606K mid-quarter before settling back near 469K.
Lastly, SuperStep had a varied download pattern, with a peak at 25K downloads. Active users decreased slightly over the quarter, from 159K down to 109K.
These insights, sourced from Sensor Tower, highlight the dynamic nature of the apparel app market in Turkey. For more detailed analytics, visit Sensor Tower's platform.
