AI Insights · Timothy · July 2025
Top 5 iOS Apparel Apps in Tunisia: Q2 2025 Performance
Explore the performance trends of the top 5 apparel apps on iOS in Tunisia during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, the iOS apparel app market in Tunisia exhibited varied performance across the top 5 applications. According to data from Sensor Tower, these apps showed distinct trends in weekly downloads and active users.
SHEIN - Shopping Online saw a fluctuating pattern in weekly downloads, peaking at around 4.3K in early April and experiencing a slight dip before recovering to approximately 3.2K by the end of June. The weekly active users increased steadily, growing from 56.8K to a high of 64.6K by the quarter's end.
ZARA maintained a stable download rate, starting at 453 and ending the quarter at 394. Active users showed a decrease from 9.6K to 7.2K, with some fluctuations throughout the period.
BERSHKA experienced a decline in downloads, beginning at 352 and settling around 262 by late June. The weekly active users followed a similar trend, dropping from 7.3K to 6.9K.
PULL&BEAR saw a consistent download trend, with numbers ranging from 318 to 237 over the quarter. Active user numbers fell significantly, starting at 9.9K and ending at 5.5K.
Finally, Barsha, a relatively new entrant, showed a surge in downloads mid-June, reaching a peak of 2.1K before dropping to 192 by the quarter's close.
For more detailed insights and data, visit Sensor Tower's website.
