AI Insights · Timothy · July 2025
Top 5 iOS Apparel Apps in Slovenia: Q2 2025 Performance
Explore the performance trends of the top 5 apparel apps on iOS in Slovenia during Q2 2025, including insights on downloads and active users.
In the second quarter of 2025, the top apparel apps on iOS in Slovenia showed varied performance in terms of downloads and active user engagement. According to data from Sensor Tower, these apps demonstrated distinct trends that can offer insights into user preferences and engagement.
SHEIN - Shopping Online experienced a gradual increase in weekly downloads, starting from approximately 1.2K at the beginning of April and growing to around 2.1K by the end of June. The app also saw fluctuations in its weekly active users, with numbers peaking at about 49.1K mid-June before settling at around 42.5K by the end of the quarter.
Zalando – Online fashion witnessed a moderate decline in downloads from 751 in early April to 529 by the end of June. Active users also showed a downward trend, starting at 38.3K and decreasing to 26.3K by the quarter's close.
ZARA maintained a relatively stable download rate, with a noticeable spike to 690 downloads in the penultimate week of June. The app's active users initially hovered around 5.8K, eventually declining to 4.8K by the end of the quarter.
BESTSECRET showed a consistent download pattern, with numbers ranging between 260 and 420. Active users increased from 19.4K to a peak of 23.3K in early June, before settling at around 20.1K.
ABOUT YOU Online Fashion Shop experienced fluctuating downloads, with a high of 430 in April, tapering to 320 by late June. The app maintained a robust active user base, peaking at around 54K in early May and concluding the quarter with 41K.
For more detailed insights and data, visit Sensor Tower's platform to explore these trends further.