AI Insights · Timothy · June 2025
Top 5 iOS Apparel Apps in Sweden: Q2 2025 Performance
Explore the download and active user trends of the top 5 apparel apps on iOS in Sweden for Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, the top apparel apps on iOS in Sweden showed varied performance in terms of downloads and active users. According to data from Sensor Tower, these apps experienced different trends throughout the quarter.
SHEIN - Shopping Online saw a consistent increase in downloads, peaking at approximately 6.2K in late May. Its weekly active users grew from around 267K at the beginning of April to over 321K by the end of June.
For Zalando – Online fashion, downloads reached a high of about 3.5K in late May, while active users showed a downward trend, decreasing from 132K to 119K over the quarter.
ZARA maintained a steady download rate, with figures ranging around 2.8K in early June. Active users increased slightly, ending the quarter with approximately 22K.
H&M experienced fluctuations in downloads, peaking at 3.2K in April. Active users initially rose to 165K in late April but then stabilized around 122K by the end of June.
VERO MODA: Women's Fashion had a more modest download performance, with numbers declining from 2.3K in May to 1.4K by the end of June. However, active users showed growth, reaching over 7.6K by the quarter's end.
These insights highlight the dynamic nature of the apparel app market in Sweden. For more detailed analytics, visit Sensor Tower's platform.
