AI Insights · Timothy · July 2025
Top 5 iOS Apparel Apps in Portugal: Q2 2025 Performance
Explore the performance trends of the top 5 apparel apps on iOS in Portugal during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, the leading apparel applications on iOS in Portugal displayed varied performance trends, as revealed by Sensor Tower data.
SHEIN - Shopping Online saw its weekly downloads fluctuate between 6.3K and 7.8K, with a notable peak at the end of June. The active user base remained strong, hovering around 600K to 690K, with a slight dip mid-quarter.
ZARA maintained a consistent download rate early in the quarter, but experienced a significant spike to 9K in late June. Active users increased steadily from 70K to over 100K by the end of the quarter.
ABOUT YOU Online Fashion Shop had a stable start with downloads around 2K, gradually declining to 1.5K. Active users remained relatively stable, ranging between 74K and 90K.
BERSHKA downloads showed a sharp increase mid-quarter, reaching 3.9K in late June. Active users grew from around 18K to over 20K towards the end of the quarter.
Finally, H&M downloads were generally stable, with a peak of 3.1K in mid-June. Active users increased from 31K to almost 40K by the end of June.
For more detailed insights and data, visit Sensor Tower's website.
