AI Insights · Timothy · July 2025
Top 5 iOS Apparel Apps in Oceania for Q2 2025
Explore the performance trends of the top apparel apps on iOS in Oceania during Q2 2025, including downloads and active user statistics.
In the second quarter of 2025, the iOS apparel app market in Oceania presented intriguing trends. Here's a detailed look at the top five apps based on their performance metrics.
SHEIN - Shopping Online consistently maintained robust download numbers, with a peak of approximately 29.7K in the last week of May. The app saw active users hover around the 1M mark throughout the quarter, with a notable surge to 1.2M mid-June.
UNIQLO AU experienced a progressive increase in downloads, peaking at about 12.3K by the end of June. Weekly active users also saw a steady climb, reaching over 108K in mid-June, showcasing a growing user base.
THE ICONIC – Fashion Shopping had a fluctuating download rate, with numbers varying from 2.6K to 4.8K throughout the quarter. Despite this, active users remained relatively stable, averaging around 120K.
ZARA displayed a steady pattern in downloads, with a significant spike to 6.4K in late June. Active users showed a positive trend, culminating in an impressive rise to over 30K by the end of the quarter.
Cotton On maintained a consistent download rate, peaking at 4.5K in mid-April. The app's active user base remained stable, averaging around 22K throughout the quarter.
These insights, derived from Sensor Tower data, highlight the dynamic nature of the apparel app market in Oceania. For more detailed analytics and trends, visit Sensor Tower's platform.
