Top 5 iOS Apparel Apps in New Zealand - Q2 2025 Performance

The second quarter of 2025 saw interesting trends in the performance of the top apparel apps on the iOS platform in New Zealand. According to Sensor Tower, these apps showed varying patterns in downloads and active user engagement.

SHEIN - Shopping Online experienced a consistent increase in weekly downloads, peaking at approximately 4.5K in early June. The app also maintained a strong user base, with weekly active users rising from 73.4K to 87.5K over the quarter.

Hallensteins saw fluctuating download numbers, with a notable increase to 1.7K in mid-June. Although no revenue data was available, the download trend suggests a growing interest.

JD Sports had a significant spike in downloads in early May, reaching 1.4K, while weekly active users peaked at 4.3K during the same period before stabilizing around 2.9K.

Glassons showed a steady increase in downloads, with a peak of 758 in the last week of June. The app's active user count remained stable, fluctuating slightly around 7.1K to 7.3K throughout the quarter.

Cotton On maintained a relatively stable download rate, hovering around 450 to 700 per week. Active users also remained consistent, with figures around 3.1K.

For more detailed insights and data, visit Sensor Tower's platform. These trends indicate varying levels of user engagement and market penetration among the leading apparel apps in New Zealand for Q2 2025.