AI Insights · Timothy · July 2025
Top 5 iOS Apparel Apps in Netherlands: Q2 2025 Performance
Explore the performance trends of the top five apparel apps in the Netherlands on iOS during Q2 2025, highlighting downloads and active users.
In the second quarter of 2025, the top apparel apps in the Netherlands on the iOS platform demonstrated notable trends in downloads and active user engagement. This data, provided by Sensor Tower, offers insights into app performance during this period.
SHEIN - Shopping Online experienced a fluctuating download pattern, starting at 12K in early April and peaking at nearly 14K by the end of June. Meanwhile, weekly active users showed a steady rise from 505K to 558K, indicating growing engagement.
ZARA saw a surge in downloads mid-June, with a peak of 19K, before stabilizing around 5K. Active users fluctuated, reaching a high of 136K in late June, suggesting varied user interest throughout the quarter.
Zalando – Online fashion maintained a consistent download growth, moving from 5K to approximately 6K by the end of June. The app’s active users exhibited a slight decline initially but recovered to 488K, showing resilience in user base retention.
For UNIQLO - LifeWear, downloads showed a minor increase, ending the quarter with over 5K. Active users increased steadily, from 29K to 36K, reflecting a positive user engagement trend.
C&A Mode Online Shop downloads peaked at 11K in early June, before settling around 3K. Their active user base remained relatively stable, with a slight increase to 50K by the quarter's end.
These insights from Sensor Tower highlight the dynamic landscape of apparel apps in the Netherlands, with varying trends in downloads and user engagement across different platforms. For more detailed analytics, visit Sensor Tower's platform.
