AI Insights · Timothy · July 2025
Q2 2025 iOS Apparel Apps Performance in Mexico
Explore the performance trends of the top 5 apparel apps on iOS in Mexico during Q2 2025, with insights into downloads and active users.
The second quarter of 2025 saw varied performance trends among the top 5 apparel apps on the iOS platform in Mexico. Here's a detailed look at each app's metrics based on Sensor Tower data.
SHEIN - Shopping Online experienced a notable increase in weekly downloads, reaching approximately 102K in early June. Active users also grew from 4.8M at the beginning of the quarter to over 5M by the end of June.
Nike: Shoes, Apparel, Stories saw a peak in downloads during late May, with figures hitting around 34K. Active users fluctuated, starting at 580K and reaching a high of 955K in late May before settling around 503K by the end of June.
adidas: Shop Shoes & Clothing showed a significant spike in downloads in late May, peaking at 35K. Active user numbers followed a similar trend, peaking at 577K in the same period, before stabilizing at around 449K by the end of the quarter.
H&M downloads increased notably in late June, reaching 15K, while active users grew steadily, peaking at 279K in late June.
Finally, ZARA experienced a surge in downloads in late June, hitting a high of 21K. Active user numbers also rose significantly, ending the quarter at around 242K.
These insights highlight the dynamic nature of the apparel app market in Mexico. For more detailed insights and data, visit Sensor Tower.
