AI Insights · Timothy · July 2025
Top 5 Apparel Apps on iOS in the Middle East: Q2 2025 Performance
Explore the performance of the top 5 apparel apps on iOS in the Middle East during Q2 2025, highlighting trends in downloads and active users.
In the second quarter of 2025, the top apparel apps on the iOS platform in the Middle East demonstrated diverse trends in downloads and active user engagement. Here's a closer look at the performance of these apps based on data from Sensor Tower.
SHEIN - Shopping Online saw a notable increase in weekly downloads, peaking at approximately 84.6K in mid-May. Its active user base grew steadily, starting from 4.8M at the beginning of the quarter and reaching about 5.1M by the end of June.
Max Fashion - ماكس فاشون experienced a gradual rise in downloads, with a high of around 24.5K in late May. Weekly active users fluctuated slightly, maintaining a range between 83K and 98K throughout the quarter.
Brands For Less - Shopping App displayed a sharp increase in downloads in April, with a peak of 27.2K in early May. However, this was followed by a decline towards the end of the quarter. Active users showed a similar pattern, starting at 105K and ending at around 99K.
Namshi - Online Fashion Store maintained a consistent download rate, with a significant increase to 20.8K in the last week of June. Active users started at 496K, experiencing a dip in April but recovering to 426K by the end of the quarter.
ZARA saw a steady increase in downloads, culminating at 18.1K in the final week of June. Active users also rose, starting from 108K and reaching 130K by the end of the quarter.
These insights provide a snapshot of the dynamic performance of top apparel apps in the Middle East on iOS during Q2 2025. For more detailed analysis, visit Sensor Tower.
