AI Insights · Timothy · July 2025
Top 5 iOS Apparel Apps in Latvia: Q2 2025 Performance Review
Explore the performance of the top apparel apps on iOS in Latvia during Q2 2025, based on Sensor Tower data.
In the second quarter of 2025, several leading apparel apps demonstrated varying performance trends on the iOS platform in Latvia. According to Sensor Tower data, here is an overview of the top five apps in this category.
SHEIN - Shopping Online saw its weekly downloads fluctuate throughout the quarter. Starting at approximately 1.3K downloads at the beginning of April, the app peaked at 2.5K downloads in early June before settling at around 1.8K downloads by the end of the quarter.
Zalando – Online fashion experienced a gradual increase in weekly downloads, starting at 866 and reaching just over 1K downloads in mid-June. However, the app ended the quarter with a slight decrease to 754 downloads.
ABOUT YOU Outlet saw its highest weekly downloads at the start of the quarter with 1.2K, but numbers steadily declined, ending June with 463 downloads.
ABOUT YOU Online Fashion Shop maintained relatively low download figures, starting at 362 downloads and finishing the quarter at 340 downloads, with minor fluctuations throughout.
ZARA had a notable spike in downloads towards the end of June, reaching 917, a significant jump from its average of around 200 downloads earlier in the quarter.
These insights, based on Sensor Tower’s comprehensive data, reveal the dynamic nature of the apparel app market on iOS in Latvia. For further details and trends, more information can be accessed through Sensor Tower.
