AI Insights · Timothy · July 2025
Top 5 iOS Apparel Apps in Lithuania: Q2 2025 Performance
Explore the performance of the top 5 apparel apps on iOS in Lithuania during Q2 2025, including trends in downloads and active users.
In the second quarter of 2025, the leading apparel applications on iOS in Lithuania demonstrated varying trends in downloads and active user engagement. This analysis, based on data from Sensor Tower, provides insights into the performance of these top apps.
SHEIN - Shopping Online saw a fluctuating pattern in downloads, beginning the quarter with around 2.7K downloads and dropping to 1.5K by the end of June. Its weekly active users started strong at approximately 70K, peaking in early May at nearly 88K, but then declined steadily to about 56K.
efootwear.eu online shoe store experienced an initial surge in downloads, reaching 1.6K in early April, before settling to around 1.1K by the quarter's end. The app's active users showed a consistent increase from 9.1K to 13.3K throughout the quarter.
Zalando – Online fashion maintained a moderate download rate, with numbers fluctuating between 1.3K and 700 downloads weekly. Active users began at 35.9K, dipped to 29.5K mid-quarter, and then rebounded to finish at 31.8K.
ABOUT YOU Outlet showed a decrease in downloads from 1.4K to 438 by the end of June. Active users also declined, starting at 8.2K and dropping to 4.8K.
Lastly, the ABOUT YOU Online Fashion Shop saw a gentle decline in downloads, from 670 to 368. The app's active users decreased from 52.7K to 36K over the same period.
These trends highlight the dynamic nature of the apparel app market in Lithuania. For more detailed insights, visit Sensor Tower.
