AI Insights · Timothy · July 2025
Top 5 iOS Apparel Apps in Kenya: Q2 2025 Performance
Explore the performance trends of leading apparel apps in Kenya's iOS market during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, the top five apparel applications on the iOS platform in Kenya showcased varied performance trends, according to data from Sensor Tower.
SHEIN - Shopping Online observed a gradual increase in weekly downloads, starting at around 1.3K and climbing to over 2K by the end of June. Despite fluctuations, weekly active users remained relatively stable, ranging from 15.5K to 18.6K.
Fashion Nova: Trendy Shopping maintained a consistent download rate with slight variations, peaking at 129 in early April. Active user numbers hovered around 1.2K, with minor fluctuations throughout the quarter.
ZARA experienced a moderate increase in downloads, peaking at 122 in April, while active users saw a steady rise, reaching nearly 1.9K by the end of the quarter.
CIDER - Clothing & Fashion downloads showed variability, with a notable increase to 76 in June. Active users followed a similar trend, peaking at 648 in April before settling around 516 by the end of June.
ASOS - Discover Fashion Online saw a varied download pattern, with numbers reaching a high of 72 in early April. Active users showed a slight decline, starting at 337 and ending the quarter at 254.
For more detailed insights into these trends, visit Sensor Tower's platform.
