Top 5 Apparel Apps on iOS in Italy: Q2 2025

In the second quarter of 2025, the top apparel applications on the iOS platform in Italy exhibited varied performance trends. According to data from Sensor Tower, SHEIN - Shopping Online saw a consistent rise in weekly downloads, starting at 17.6K in early April and reaching 30K by the end of June. Active users for SHEIN remained strong, fluctuating around 2.5M, peaking at nearly 2.8M.

Zalando – Online fashion maintained a steady download rate, beginning the quarter with 12.5K weekly downloads and increasing to 14.3K by the end of June. Active user numbers showed a slight dip mid-quarter but recovered to over 1M by June’s end.

ZARA experienced moderate download rates, with numbers hovering around 9K per week, and a notable spike to 13K in the final week of June. Active users for ZARA showed a positive trend, growing from 421K to over 519K by the end of the quarter.

H&M downloads varied throughout the quarter, beginning at 5.8K and spiking to 11.9K by the end of June. Active users for H&M increased from approximately 280K to 339K, showing a steady upward trend.

Finally, BERSHKA had a steady increase in downloads, starting at 3.6K and peaking at 8.1K by late June. Active users also rose, ending the quarter at around 82K.

These insights provide a snapshot of the dynamic trends in the apparel app market in Italy. For more detailed analysis and data, visit Sensor Tower.