AI Insights · Timothy · July 2025
Top 5 Apparel Apps on iOS in the UK: Q2 2025 Performance
Explore the performance trends of the top 5 apparel apps in the UK on iOS during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, the top apparel apps on iOS in the United Kingdom showed varied performance trends, as revealed by data from Sensor Tower.
SHEIN - Shopping Online experienced a notable peak in weekly downloads, reaching approximately 114K in early May, followed by a gradual decline to about 67K by the end of June. The app maintained a robust base of weekly active users, starting at around 3.9M and ending the quarter with approximately 4.6M.
ZARA saw a steady pattern in weekly downloads, peaking at nearly 20K in late June. The number of active users showed a slight increase over the quarter, growing from approximately 410K to 453K.
JD Sports experienced a rise in weekly downloads, culminating at around 22K by the end of June. Active user numbers fluctuated but showed an overall increase, starting at about 237K and ending at 257K.
UNIQLO - LifeWear maintained a consistent download rate, with a peak of around 18.6K in late May. Active users increased slightly over the quarter, from about 97K to 105K.
CIDER - Clothing & Fashion exhibited a dynamic download pattern, peaking at around 32.5K in early May. Active users started at approximately 380K and decreased to about 365K by the quarter's end.
For more detailed insights, visit Sensor Tower's platform to explore these trends further.
