AI Insights · Timothy · July 2025
Top 5 iOS Apparel Apps in Estonia: Q2 2025 Performance
Explore the download trends of the leading apparel apps on iOS in Estonia during Q2 2025, as reported by Sensor Tower.
In the second quarter of 2025, the performance of top apparel applications on the iOS platform in Estonia demonstrated interesting trends in weekly downloads, as reported by Sensor Tower.
Zalando – Online fashion showed a notable peak in downloads with 935 in the week of June 9. The app maintained a steady download rate throughout the quarter, with fluctuations ranging from 445 to 786 downloads weekly.
SHEIN - Shopping Online experienced relatively stable download numbers, beginning the quarter with 393 and ending with 430 downloads in the final week of June. The app's downloads hovered around the 400 mark, demonstrating slight variations.
Lindex had a varied performance, starting the quarter with 175 downloads and peaking at 400 in the week of June 9. The numbers fluctuated throughout, with occasional dips and spikes.
ABOUT YOU Online Fashion Shop saw a gradual decline in downloads, starting at 316 and dropping to 125 in the week of June 23, before slightly recovering to 190 by the end of the quarter.
ZARA maintained a moderate download rate, with a significant increase to 423 downloads in the week of June 23, before settling back to 174 by the end of June.
For more detailed insights and analysis on these trends, visit Sensor Tower's platform.
