AI Insights · Timothy · July 2025
Top 5 Apparel Apps on iOS in Denmark: Q2 2025 Performance
Explore the performance trends of the top 5 apparel apps on iOS in Denmark during Q2 2025, focusing on downloads and active users.
In the second quarter of 2025, the top apparel applications on iOS in Denmark showcased varied performance trends. Here's a closer look at their weekly downloads and active users.
SHEIN - Shopping Online saw its weekly downloads fluctuate, peaking at about 5K in late April. The app maintained a consistent user base, with weekly active users ranging from 90K to over 101K, peaking at the start of June.
ZARA experienced a modest increase in downloads mid-quarter, reaching a high of approximately 3.7K in late June. Active users showed a slight rise towards the end of the quarter, reaching around 16K.
Zalando – Online fashion had a steady download trend with a peak of about 2.5K at the end of May. The app's weekly active users remained relatively stable, hovering around 120K to 135K.
UNIQLO - LifeWear maintained a steady download rate throughout the quarter, with numbers ranging from 1.1K to 1.5K. Active users showed a gradual increase, ending the quarter at approximately 7.9K.
ONLY STORES experienced varied download numbers, peaking at around 1.7K in mid-April. Active users remained consistent, with numbers staying above 41K throughout the quarter.
These insights are derived from Sensor Tower's comprehensive data analysis. For more detailed insights, visit Sensor Tower.
