AI Insights · Timothy · June 2025
Top 5 iOS Apparel Apps in Germany: Q2 2025 Performance Insights
Explore the performance trends of the top 5 apparel apps on iOS in Germany for Q2 2025, highlighting their downloads and active user statistics from Sensor Tower data.
In the second quarter of 2025, the top apparel apps on iOS in Germany showcased varied performance trends, with data provided by Sensor Tower offering detailed insights.
SHEIN - Shopping Online demonstrated a fluctuating trend in downloads, peaking at 53.3K in mid-May and closing the quarter with 50K. Active users increased steadily, reaching 2.3M by the end of June.
Takko Friends experienced a noticeable decline in downloads, starting at 40.2K and dipping to 13.9K by late June. Active users also saw a decrease, moving from 380K to 265K over the quarter.
Zalando – Online fashion maintained a consistent download rate, with figures hovering around 25K throughout the quarter. Active user numbers remained resilient, ending at approximately 2.3M.
ZARA showed a significant increase in downloads towards the end of June, reaching 30K. Active users saw a peak in late June as well, climbing to 597K.
H&M had a moderate download rate, with a notable spike to 27.7K in mid-June. Active users fluctuated, peaking at 1.7M in late June.
These insights reflect the dynamic nature of the apparel app market in Germany, with further detailed analytics available through Sensor Tower.
