AI Insights · Timothy · July 2025
Top 5 Apparel Apps on iOS in Bulgaria: Q2 2025
Discover the performance trends of the top 5 apparel apps on iOS in Bulgaria during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, the top apparel apps on the iOS platform in Bulgaria showcased varied performance trends. According to data from Sensor Tower, these apps exhibited distinctive patterns in weekly downloads and active users.
efootwear.eu online shoe store, published by Modivo S.A., experienced fluctuations in downloads, starting with 1.7K in early April and peaking at 5.6K in mid-April. Weekly active users for the app remained relatively stable, ranging from 35K to just over 40K.
SHEIN - Shopping Online saw consistent weekly downloads, beginning at 3.7K and slightly declining to 2.6K by the end of June. The app maintained a high number of active users, with a peak of approximately 210K in mid-May, before decreasing to 156K.
ABOUT YOU Outlet downloads started strong at 5.3K but gradually decreased to 1K by the end of the quarter. The active user base showed a slight decline from 24K to around 20K.
BESTSECRET had a steady download rate, beginning at 1.5K and dropping to 788 by the end of June. Active users saw a decline from 35K to about 20K over the quarter.
ABOUT YOU Online Fashion Shop witnessed a gradual decline in downloads from 1.8K to 679. Active users also decreased, with numbers starting at 77K and ending at 43K.
These insights provide a snapshot of the dynamic performance in the Bulgarian market. For more detailed analytics and trends, visit Sensor Tower.
