AI Insights · Timothy · July 2025
Top 5 Apparel Apps on iOS in Australia, Q2 2025
Discover the performance trends of the leading apparel apps in Australia on iOS during Q2 2025, including download and active user statistics.
In the second quarter of 2025, the performance of the top apparel applications on iOS in Australia revealed noteworthy trends. According to Sensor Tower data, these apps showed varied patterns in downloads and active users.
SHEIN - Shopping Online maintained a robust presence with weekly downloads fluctuating between 17K and 25K. Their active user base remained strong, peaking at over 1.1M in mid-June, indicating a consistent user engagement.
UNIQLO AU experienced a steady rise in downloads, reaching a high of 12.3K in the last week of June. Active users also saw a gradual increase, surpassing 108K by mid-June, showcasing growing interest and retention.
THE ICONIC – Fashion Shopping observed a more stable trend, with downloads ranging from 2.5K to 4.6K. Active users remained relatively consistent, hovering around the 115K mark throughout the quarter.
ZARA showed a notable peak in downloads at 5.5K in late June, while active users increased steadily, reaching over 26K by the end of the quarter, indicating a positive engagement trend.
Cotton On experienced moderate download numbers, ranging from 2.5K to 3.7K. Active users remained steady, slightly declining towards the end of the quarter, maintaining an average of around 19K.
These insights from Sensor Tower highlight the dynamic landscape of the apparel app market on iOS in Australia. For more comprehensive data and analysis, visit Sensor Tower's website.
