AI Insights · Timothy · June 2025
Top Lifestyle Apps in South Africa: Q2 2025 Android Performance
Explore the performance trends of the top lifestyle apps on Android in South Africa during Q2 2025, based on Sensor Tower data.
In the second quarter of 2025, the MTN App ZA saw significant fluctuations in its weekly downloads. Starting at around 18K downloads, it experienced a notable surge to approximately 209K in early May, before settling at 57K by the end of June.
Payflex maintained a consistent download trend with figures ranging from 21K to 29K throughout the quarter. Weekly active users began at roughly 97K, dipped to 78K in late April, and then climbed back to over 107K by the end of the quarter.
The popular Pinterest app exhibited stable download numbers, starting at 25K and ending around 24K. Its active user base remained robust, fluctuating between 870K and 970K.
For the Home AI - AI Interior Design app, revenue peaked at $1.9K in May, while downloads started at 6K, peaked at 14K in late April, and then decreased towards the end of the quarter. Active users increased from 4K to 18K in April before tapering off to around 11K.
Lastly, Boxer showed varied download activity, with numbers peaking at 14K in late May. Active users followed an upward trend, reaching 44K by the end of June.
These insights are derived from Sensor Tower data, providing a comprehensive look at app performance trends. For further details, visit Sensor Tower's platform.
