AI Insights · Timothy · July 2025
Top 5 Lifestyle Apps on Android in Bulgaria: Q2 2025
Explore the performance of Bulgaria's top lifestyle apps on Android in Q2 2025, highlighting trends in downloads and active users.
In the second quarter of 2025, the top lifestyle apps on the Android platform in Bulgaria demonstrated varied performance metrics, according to data from Sensor Tower. Here's an overview of the top five applications, focusing on their weekly downloads and active user trends.
Pinterest experienced a consistent increase in weekly downloads, starting at approximately 6.4K in early April and climbing to over 8K by the end of June. The active user base saw fluctuations, beginning at around 138K and dipping to 110K mid-quarter before recovering to approximately 132K by the quarter's end.
SuperQi saw a moderate rise in downloads from 1.5K to 2.2K over the quarter. Active users increased steadily, starting at 6.2K and reaching 11K by late June, indicating growing user engagement.
For Glovo: Food & Grocery Delivery, downloads fluctuated, starting at 2.7K and ending at 1.9K. Despite this, the active user count remained relatively stable, peaking at 96K in early May before a gradual decline to 77K by the end of the quarter.
Prank Video Call - Fake Chat downloads rose to a peak of 2K in late April but tapered off to 1.1K by the end of June. Active users showed a slight increase throughout the quarter, beginning at 7.6K and ending at 8.8K.
Finally, WeMuslim: Athan, Qibla&Quran saw downloads peak mid-quarter at 1.7K, with a decline to 1.3K by the end of June. Active users showed a steady upward trend, starting at 4.1K and reaching 7K by the quarter's conclusion.
These insights provide a snapshot of the evolving landscape of lifestyle apps in Bulgaria, with further details and analytics available via Sensor Tower.