AI Insights · Timothy · July 2025
Top 5 Apparel Apps on Android in South Africa, Q2 2025
Explore the performance trends of the top 5 apparel apps on Android in South Africa during Q2 2025, based on Sensor Tower data.
In the second quarter of 2025, several apparel apps showcased varying performance trends on the Android platform in South Africa. Here's a detailed look at the top five apps based on data from Sensor Tower.
SHEIN-Shopping Online maintained a robust presence, with weekly downloads peaking at approximately 98K at the start of April. Despite fluctuations, a notable surge occurred in the last week of June, reaching 86K. Active users fluctuated between 7.7M and 9M, showing an upward trend by the quarter's end.
MyRunway SA Fashion Shopping saw its downloads decline, starting from 23K in early April to a low of 7K mid-June, before slightly increasing to 9.8K by the end of June. Active users, however, showed a positive trend, increasing from 126K to over 152K throughout the quarter.
adidas: Shop Shoes & Clothing experienced a mixed quarter. Downloads peaked at 14K in early June, before dropping to 4.8K by the end of the month. Active users displayed a recovery trend, starting at 94K and stabilizing around 86K in June.
Nike: Shoes, Apparel & Stories had consistent download figures, ranging between 4.5K and 9.6K. The active user base remained relatively stable, with a slight increase from 90K to 94K by the end of the quarter.
Finally, Yellow Sub Trading saw its downloads vary significantly, starting at 2K and peaking at 20K mid-April, before stabilizing around 2K in June.
For more detailed insights and data, visit Sensor Tower's platform to explore these trends further.
