AI Insights · Timothy · July 2025
Top 5 Apparel Apps on Android in the US: Q2 2025 Performance
Explore the performance of the top 5 apparel apps on Android in the US during Q2 2025, with insights into download and active user trends from Sensor Tower.
In the second quarter of 2025, the top apparel applications on the Android platform in the United States showcased varying performance trends in terms of downloads and active users. Here’s a closer look at the data provided by Sensor Tower.
SHEIN-Shopping Online saw a fluctuating pattern in weekly downloads, starting at around 225K and dipping to approximately 66.5K by early May. However, it rebounded to close the quarter at about 178K. Its weekly active users also displayed an upward trajectory, peaking at roughly 13.9M by the end of June.
Nike: Shoes, Apparel & Stories maintained a relatively stable download rate initially, with numbers around 46.8K at the start of April, but saw a decline to 25.8K by the end of June. The app’s active users increased from 1.1M to about 1.3M during the quarter.
Halara experienced a steady increase in weekly downloads, starting at 18.6K and reaching 23.1K by late June. Active users also rose significantly, growing from 56.8K to approximately 71.9K.
H&M showed a varied download pattern, peaking at 31.2K in mid-May, before settling at 15.3K by the end of June. Its active user base saw a slight decline early in the quarter but increased to about 179K by the end.
Old Navy: Fashion at a Value! reported a consistent download rate, with a notable increase to 23.1K in mid-May before ending the quarter at 18.2K. The app's active users fluctuated, reaching a peak of 447K in early June.
These insights highlight the dynamic nature of user engagement across these top-performing apparel apps. For more detailed analytics and insights, visit Sensor Tower.
