Top 5 Apparel Apps on Android in Sweden: Q2 2025 Performance

In the second quarter of 2025, the top apparel applications on the Android platform in Sweden showed varied performance trends, according to data from Sensor Tower.

SHEIN-Shopping Online experienced consistent weekly downloads, with a slight decline from 5.0K in late April to 3.7K by the end of June. Its weekly active users saw a significant increase, beginning at 339K in March and rising to 402K by the end of the quarter.

Zalando – online fashion store showed a gradual increase in weekly downloads from 1.0K to 1.5K mid-quarter, before slightly declining. Active users decreased from 144K in mid-April to around 121K by the end of June.

H&M had a fluctuating download trend, peaking at 1.6K in late April before declining to 815 by the end of June. The active user count increased to over 104K in late April, then gradually decreased to 76K by the end of the quarter.

For UNIQLO - LifeWear, weekly downloads started strong at 1.5K in mid-April but saw a decline to 950 by the end of June. Active users showed a positive trend, beginning at 5.4K in early April and reaching 6.6K by the quarter's end.

VERO MODA: Women's Fashion maintained stable weekly downloads, peaking at 815 in late May. Active users fluctuated around 3.6K to 3.9K throughout the quarter.

These insights provide a glimpse into the dynamic landscape of apparel applications in Sweden, with more detailed data available from Sensor Tower.