AI Insights · Timothy · July 2025
Top 5 Apparel Apps on Android in Romania, Q2 2025
Explore the performance trends of the top 5 apparel apps on Android in Romania during Q2 2025, with insights on downloads and active users.
In the second quarter of 2025, the Romanian Android market for apparel apps showcased notable trends in downloads and active user engagement. According to data from Sensor Tower, these apps demonstrated varied performance metrics.
SHEIN-Shopping Online saw a fluctuating pattern in weekly downloads, beginning the quarter with 37K and ending with 35K. Active users for SHEIN increased throughout the quarter, peaking at approximately 2.6M in mid-June.
eobuwie- online fashion experienced a decline in weekly downloads from 10K to just under 5K by the end of June. However, their active user base grew significantly, reaching over 286K in mid-June.
ABOUT YOU Outlet had a consistent decline in downloads, starting from 5.7K and dropping to 3.2K. Active users showed a slight increase, ending the quarter at around 102K.
Fashion Days - online shopping witnessed a peak in downloads at the beginning of May with 9.8K, followed by a decrease. However, their active user count rose significantly, reaching nearly 378K in early June.
MOHITO - zakupy online had a varied download trend, peaking at 7K at the start of the quarter and dropping to 1.6K by the end. Active users remained relatively stable with minor fluctuations, concluding at around 84K.
For a deeper dive into these trends, further insights can be accessed through Sensor Tower's comprehensive analytics.
