AI Insights · Timothy · July 2025
Top 5 Apparel Apps on Android in Portugal: Q2 2025 Performance
Explore the performance trends of top apparel apps in Portugal's Android market during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, the top five apparel applications on the Android platform in Portugal displayed varied performance trends, as reported by Sensor Tower.
SHEIN-Shopping Online experienced fluctuations in weekly downloads, starting at approximately 8.3K and peaking at 9.9K mid-April. The app's active users saw a similar pattern, with numbers ranging from 1.3M to 1.5M throughout the quarter.
Zara showed a consistent download trend, starting at around 2.7K and reaching a high of 5K in late June. Its weekly active users increased steadily from 81.7K to a notable 125.4K by the quarter's end.
ABOUT YOU Online Fashion Shop saw a gradual decline in weekly downloads from 2.8K to 1.6K. Active users also decreased, falling from 117.4K to just under 98K by late June.
H&M maintained a moderate download rate, with numbers fluctuating between 1.5K and 2.2K. Active user engagement showed a slight increase, ending the quarter at 55.8K.
BERSHKA: Fashion & trends witnessed a surge in downloads in mid-May, peaking at 3.3K before stabilizing. Weekly active users varied, starting at 15.7K and closing the quarter at 17.4K.
These insights highlight the dynamic nature of the apparel app market in Portugal. For more detailed analytics and trends, visit Sensor Tower.
