Top 5 Apparel Apps on Android in New Zealand: Q2 2025

In the second quarter of 2025, the performance of the top apparel applications on the Android platform in New Zealand showed varied trends in downloads and active users. Here’s a closer look at the top five apps:

SHEIN-Shopping Online exhibited a fairly stable trend in weekly downloads, with numbers fluctuating between 3.1K and 4.6K. The app saw a peak in the week of May 26 with approximately 4.6K downloads. Active users increased steadily, starting at around 102K and reaching 120K by the end of the quarter.

Halara showed a gradual increase in downloads, starting from 388 and peaking at 910 by the end of June. Active users followed a similar trend, beginning at 1.9K and growing to over 3.1K.

Hallensteins had a mixed performance in terms of downloads. The app started with 646 downloads, experienced a dip mid-quarter, and ended with 605 downloads. No active user data was recorded.

JD Sports witnessed a spike in downloads in the first week of May, reaching 973, but generally maintained a steady flow of around 500 downloads per week. Active users showed a slight fluctuation, starting at 2.3K and ending at 2.4K.

YOUKNOW. Clothing experienced a significant surge in downloads during the week of June 23, reaching over 1K, which was a notable increase from the previous weeks’ average of around 300.

These insights, provided by Sensor Tower, highlight the dynamics of the apparel app market in New Zealand. For more detailed analytics and insights, visit Sensor Tower.