AI Insights · Timothy · July 2025
Top 5 Apparel Apps on Android in the Middle East: Q2 2025 Performance
Explore the performance trends of the top 5 apparel apps on Android in the Middle East during Q2 2025, highlighting downloads and active user metrics from Sensor Tower data.
During the second quarter of 2025, the top apparel applications on the Android platform in the Middle East showcased notable trends in downloads and active users. According to Sensor Tower data, here's how these apps performed:
SHEIN-Shopping Online saw a consistent rise in weekly downloads, peaking at approximately 235K in mid-May before a slight decline towards the end of the quarter. Weekly active users started at around 10.9M, gradually increasing to about 11.5M by the end of June.
Savana - UK Fashion experienced a steady increase in downloads, reaching 436 in the final week of June. Active users peaked at 1.2K in mid-June before dropping to 820 by the end of the quarter.
Max Fashion - ماكس فاشون showed fluctuating download numbers, with a notable increase to 23.4K in the last week of June. Active users displayed a positive trend, starting at 426K and reaching 449K by the end of the quarter.
Brands For Less Shopping App had a peak in downloads at 18.2K in early May, followed by a gradual decline to 5.6K in the last week of June. Active users peaked at 147K in mid-May, reducing to 106K by the quarter's end.
Namshi - Online Fashion Store maintained relatively stable download numbers, with a slight peak at 12.4K in mid-April. Active users started at 349K, saw fluctuations, and ended at approximately 289K.
These insights provide a snapshot of the dynamic app performance landscape, highlighting how each app engaged with its user base in the region. For more detailed analysis, visit Sensor Tower.
