AI Insights · Timothy · July 2025
Top 5 Apparel Apps on Android in Italy, Q2 2025
Explore the performance trends of leading apparel apps on Android in Italy during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, the top apparel applications on the Android platform in Italy showcased varied performance metrics across downloads and active users. This analysis draws on data from Sensor Tower, providing a snapshot of the trends for the period.
SHEIN-Shopping Online experienced a significant level of activity. Weekly downloads fluctuated, peaking at 42.5K in late June. Active users were consistently above 5M, with a noticeable increase reaching 5.67M by the end of the quarter.
For Zalando – online fashion store, weekly downloads steadily rose from 9.5K to over 11K by the quarter's close. Active users showed a recovery trend, climbing from 1.76M in mid-May to over 2M by June's end.
Zara saw its downloads vary throughout the quarter, closing with a high of 8.3K in the last week of June. The app's active user base grew from 342K to over 415K, reflecting increased engagement.
H&M demonstrated growth in downloads, particularly in late June, reaching 10.5K. Active users also saw a positive trend, increasing from 341K to 410K, especially towards the quarter's end.
Lastly, KIABI Mode, Bébé & Déco Maison maintained a stable download rate, peaking at 5.9K in early April. Active users hovered around the 40K mark, closing slightly above 46K.
For a comprehensive view of these trends and more detailed insights, visit Sensor Tower’s website.
