AI Insights · Timothy · July 2025
Top 5 Apparel Apps on Android in Guatemala: Q2 2025 Performance
Explore the performance of the top 5 apparel apps on Android in Guatemala for Q2 2025, highlighting trends in downloads and active users.
In the second quarter of 2025, the top apparel apps on Android in Guatemala demonstrated varied performance in terms of downloads and active users, as reported by Sensor Tower.
SHEIN-Shopping Online saw a consistent increase in weekly downloads, peaking at around 10.3K in late June. This app maintained a high level of weekly active users, starting at approximately 269K and stabilizing at 215K by the end of the quarter.
Puma PRIS (GT) experienced a significant surge in downloads, particularly in June, reaching a high of 18.5K. The number of active users also showed growth, increasing from 51K to about 60.6K throughout the quarter.
Vitrinnea exhibited a fluctuating download pattern, with a notable spike in late April at 4.6K downloads. However, the numbers settled to lower figures as the quarter progressed.
Zara maintained a steady download rate, peaking at 464 downloads in late June. Active users showed a gradual increase from 908 to 1.1K over the quarter.
BERSHKA: Fashion & trends had a modest increase in downloads, with numbers rising to 220 by the end of June. Active users were relatively stable, fluctuating slightly around the 350 mark.
These insights reflect the varying dynamics within the apparel app market in Guatemala, with more detailed analysis available through Sensor Tower.
