AI Insights · Timothy · July 2025
Top 5 Apparel Apps on Android in Ghana: Q2 2025 Insights
Explore the performance of the top 5 apparel apps on Android in Ghana during Q2 2025, highlighting trends in downloads and active users.
In the second quarter of 2025, the apparel app market in Ghana on the Android platform saw varied performance among the top contenders. Here’s a closer look at how these apps fared, based on data from Sensor Tower.
SHEIN-Shopping Online experienced a surge in weekly downloads, peaking at approximately 6.7K in the final week of June. The app consistently maintained a strong user base, with weekly active users increasing from 36.8K at the beginning of the quarter to 51.5K by the end.
African Ladies Fashion observed a modest fluctuation in downloads, with a high of 249 in mid-April, tapering to around 131 by the end of June.
Fashion Nova: Trendy Shopping showed a steady climb in downloads, reaching 232 by the quarter's close. Active user numbers remained fairly stable, moving from 1.6K to 1.7K over the three months.
The Ankara Styles Gown app saw a consistent increase in downloads, culminating at 203 in the last week of June.
Zara also displayed a notable upward trend in downloads, ending the quarter with 212. Active user engagement was consistent, with a small rise from 863 to 919 users.
These insights reflect the dynamic nature of the apparel app market in Ghana, with more detailed analytics available through Sensor Tower.
