AI Insights · Timothy · June 2025
Top 5 Apparel Apps on Android in Europe: Q2 2025 Performance
Explore the download and active user trends of leading apparel apps in Europe for Q2 2025, based on Sensor Tower data.
In the second quarter of 2025, the top apparel applications on the Android platform in Europe showcased interesting trends in downloads and active user engagement. According to Sensor Tower's data, here's how the top five apps performed.
SHEIN-Shopping Online maintained a strong presence with weekly downloads rising steadily from approximately 438K at the start of April to 754K by the end of June. Active users followed a similar pattern, increasing from about 39.5M to 44M over the quarter.
Zara experienced fluctuations in weekly downloads, starting at 89K and peaking at 174K mid-June, before settling at 88K by the quarter's end. Active users saw a notable increase, particularly in late June, climbing from 3.1M to over 4M.
H&M showed consistent download numbers, beginning at 90K and spiking to 116K in mid-June. Active users also saw a slight increase, from around 4.7M to 5M by the end of the quarter.
Zalando – online fashion store had a stable download trend, with figures ranging from 76K to 87K. Active users remained relatively steady, with a slight dip mid-quarter but recovering to 11.3M by June's end.
Trendyolmilla observed varied download numbers, peaking at 83K early in May before ending the quarter at 57K. Active users displayed a gradual upward trend, reaching over 3.1M by late June.
These insights offer a glimpse into the competitive dynamics in the European apparel app market. For more detailed analyses and trends, visit Sensor Tower.
