AI Insights · Timothy · July 2025
Top Apparel Apps on Android in Denmark: Q2 2025 Performance
Discover the performance trends of the top apparel apps in Denmark on Android during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, the top apparel applications on the Android platform in Denmark experienced varied performance trends. Here's a closer look at each app's metrics, based on data from Sensor Tower.
SHEIN-Shopping Online
The app saw fluctuating weekly downloads, starting at approximately 2.3K and peaking at 2.4K in late April. By the end of June, downloads decreased to about 1.7K. Weekly active users exhibited a general upward trend, growing from around 76K to over 78K by the quarter's end.
Zalando – online fashion store
Zalando's downloads were relatively stable, averaging around 700 to 800 weekly. Active users showed more volatility, starting at roughly 98K, peaking at over 109K in early May, and then stabilizing around 93K by the end of June.
H&M
The H&M app displayed a steady increase in downloads from 400 to over 500 weekly towards the end of the quarter. Active users remained consistent, fluctuating slightly around 24K to 26K throughout the period.
SUNLIGHT: Ювелирный магазин
SUNLIGHT's weekly downloads showed a gradual increase, rising from 85 to over 400 by the end of June. Active users followed a similar trend, growing from 600 to approximately 1.7K.
Zara
Zara maintained a consistent download rate, hovering between 300 and 400 weekly. Active users saw minor fluctuations, starting at 2.7K and ending at roughly 2.8K.
These insights reflect the dynamic nature of the apparel app market in Denmark, with each app exhibiting unique trends in downloads and user engagement. For more detailed analysis and data, visit Sensor Tower.
