AI Insights · Timothy · July 2025
Top 5 Apparel Apps on Android in Switzerland: Q2 2025 Performance
Explore the performance trends of the top 5 apparel apps on Android in Switzerland during Q2 2025, focusing on downloads and active user metrics.
In the second quarter of 2025, the top five apparel applications on the Android platform in Switzerland showcased varied performance trends according to Sensor Tower data.
SHEIN-Shopping Online experienced a steady growth in weekly downloads, starting at 3.6K in early April and peaking at 5.2K by the end of June. Its weekly active users increased significantly from 161.6K to 250.2K during the same period.
Zalando – online fashion store saw fluctuations in downloads, beginning at 1.4K and reaching a high of 2K in late April before settling at 1.5K by the end of June. Active users remained relatively stable, with a slight increase from 307K to 293.4K.
C&A Fashion Online Shop showed a mixed trend in downloads, starting at 1.4K, spiking to 2.2K in early June, and then decreasing to 904 by the end of the quarter. Active users initially rose to 43.4K in late April but eventually declined to 15.4K by the end of June.
ABOUT YOU Online Fashion Shop maintained consistent download numbers, beginning at 1K and peaking at 1.3K in late May. Active users fluctuated slightly but ended the quarter at a stable 33.9K, up from 37.3K at the start.
Jelmoli-Versand: Mode & Marken had modest download numbers, starting at 924 and peaking at 1.5K in late May, eventually dropping to 491 by the end of June.
These insights provide a glimpse into the dynamic performance of these apps in the Swiss market, with more detailed analytics available from Sensor Tower.
