Top 5 Apparel Apps on Android in Bulgaria: Q2 2025

In the second quarter of 2025, the top apparel applications on the Android platform in Bulgaria showcased varied performance trends. Here's a detailed look at how each app fared, based on data from Sensor Tower.

SHEIN-Shopping Online saw a stable increase in weekly downloads, peaking at around 17.9K in late June. Weekly active users fluctuated, starting at 401K and reaching a peak of 551K in mid-May before settling at 416K by the end of June.

ABOUT YOU Outlet experienced a gradual decline in weekly downloads, starting from 5.6K at the beginning of the quarter and decreasing to 1.6K by the end. Weekly active users also showed a downward trend, moving from 21.5K to 16.7K over the same period.

eobuwie- online fashion maintained a consistent download rate, with a notable spike to 3K in mid-May. Active users increased from 63.9K to a peak of 76.9K in late June, indicating a strong engagement.

Fashion Days - online shopping showed a significant drop in downloads, starting at 3.3K and falling to just over 1.1K by the end of June. Active users also declined from 57.2K to 39K, reflecting a decrease in user retention.

Finally, Gomez Fashion Store experienced a mixed trend in downloads, with an initial rise to 3.2K in late April, followed by fluctuations. Active users increased from 5.6K to 8.7K by the end of the quarter, indicating growing user interest.

For more detailed insights and data, be sure to visit Sensor Tower.