Top 5 Apparel Apps on Android in Belgium, Q2 2025

In the second quarter of 2025, the top apparel applications on the Android platform in Belgium demonstrated varied performance in terms of downloads and active users. This analysis, based on data from Sensor Tower, provides insights into the trends for these leading apps.

SHEIN-Shopping Online saw a significant rise in weekly downloads, starting with approximately 11.9K at the beginning of April, peaking at 25K in mid-June, and closing the quarter with around 18.5K. The app maintained a robust weekly active user base, fluctuating between 846K and 957K throughout the quarter.

C&A Fashion Online Shop experienced a moderate increase in weekly downloads, beginning with 3K and reaching about 4.3K in mid-April, before stabilizing around 2.3K by the end of June. Weekly active users showed a general decline from 53.5K to 41.7K over the quarter.

Zalando – online fashion store maintained a relatively stable download rate, starting at 2.8K, with minor fluctuations, and concluding with 3K downloads. The app's active user count varied, beginning at 519K, peaking slightly at 592K, and ending the quarter at 530K.

KIABI Mode, Bébé & Déco Maison had a varied download pattern, starting with 1.9K, dipping mid-quarter, and then rising to 2.8K by the end of June. Active users followed a similar trend, starting at 8.5K and ending at 9.5K.

Zara showed a steady increase in weekly downloads, beginning at 1.5K and reaching 2.4K by the quarter's end. The app's active users grew from 30.8K to 37.3K, indicating a steady rise in user engagement.

These trends highlight the dynamic nature of the apparel app market in Belgium. For more detailed insights and data, visit Sensor Tower.