Leading IT & Computer Services Brands in Q1 2025: An Analysis

Introduction

In the fiercely competitive field of Information Technology (IT) and Computer Services, certain brands distinguish themselves through formidable digital outreach. This article examines the performance of three leading brands in the United States: Duo Security Services, Okta, Inc., and Cisco. Utilizing Sensor Tower’s unparalleled data insights, we explore trends from Q4 2024 to Q1 2025, focusing on audience engagement across web and app platforms, as well as advertising strategies.

Duo Security Services

Duo Security Services is renowned for its innovative security solutions, maintaining a robust digital presence through its website, duo.com, and the Duo Mobile app.

• Audience Trends: From Q4 2024 to Q1 2025, duo.com experienced a steady increase in visits, peaking at over 65M in March 2025. The monthly true audience consistently remained above 22M throughout the quarter, showing a slight upward trend.

• App Engagement: The Duo Mobile app's monthly active users consistently exceeded 17M, with a notable rise in March 2025, reaching nearly 18M.

• Ad Spend & Channels: Monthly advertising spend fluctuated, with a significant increase in January 2025 to around $410K, primarily through Instagram and LinkedIn, capturing millions of impressions.

Okta, Inc.

Okta, Inc. is a leader in identity management, leveraging its digital presence through okta.com and the Okta Verify app.

• Audience Trends: Okta.com maintained a stable visitor count, with visits per unique visitor consistently around 10-11. The monthly true audience hovered near 10M, with a slight increase observed in March 2025.

• App Engagement: Okta Verify's monthly active users grew from 6.1M in November 2024 to over 6.7M by March 2025, indicating a gradual increase in mobile engagement.

• Ad Spend & Channels: January 2025 marked a peak in monthly ad spend, exceeding $1.3M, with LinkedIn being the dominant channel, driving substantial impressions.

Cisco

Cisco, a global leader in networking and IT, has a digital footprint that includes cisco.com, learningnetwork.cisco.com, and opendns.com, complemented by the Webex Meetings app.

• Audience Trends: Cisco.com experienced a significant visit surge in January 2025, reaching over 63M visits. The learning network and OpenDNS sites showed consistent engagement, with unique visits per visitor remaining high.

• App Engagement: Webex Meetings saw a decline in monthly active users, with numbers dropping from 1.1M in October 2024 to about 875K by March 2025.

• Ad Spend & Channels: Cisco's monthly ad spend peaked at nearly $2.6M in January 2025, with LinkedIn and Facebook as key channels, generating hundreds of millions of impressions.

Conclusion

Sensor Tower's comprehensive data provides invaluable insights into the digital strategies of leading IT and Computer Services brands. The ability to cross-reference web, app, and advertising data offers a unique perspective on user behavior and market trends. Sensor Tower’s tools, including Web Insights, Pathmatics, and App Performance Insights, remain indispensable for businesses aiming to navigate the digital landscape effectively. By leveraging these insights, decision-makers can strategize with precision and confidence.