AI Insights · Timothy · April 2025
Top 5 Utilities Apps Performance in New Zealand Q1 2025
Discover the download, revenue, and active user trends for the top utilities apps in New Zealand during the first quarter of 2025.
In the first quarter of 2025, the top utilities applications on the unified platform in New Zealand showcased varied performance in terms of downloads, revenue, and active users. Here’s a breakdown of the trends observed for each app, based on data from Sensor Tower.
Google experienced a notable increase in weekly revenue, peaking at approximately $19 in late March. Its weekly downloads fluctuated, starting at around 5.3K and gradually declining to about 4.2K by the end of the quarter. However, the app maintained a strong weekly active user base, consistently hovering around 2M users.
Google Chrome showed stable weekly downloads, ranging from 3.1K to 4K, with a slight peak in early February. Active users remained steady, with figures mostly around 2M throughout the quarter.
NZTA Waka Kotahi saw a significant spike in weekly downloads, reaching over 10K in early March. This increase was sustained through the end of the quarter, with downloads stabilizing around 8.3K.
Google Authenticator maintained a steady increase in downloads, peaking at approximately 4.2K in late March. The app also saw a rise in active users, starting at 79.3K and climbing to over 100K by the quarter's end.
Lastly, My One NZ showed fluctuating download numbers, with a notable peak of 5.8K in mid-February. Active users grew steadily from 121K to over 160K by the end of March.
For more detailed insights into app performance, visit Sensor Tower's website.