Top 5 Utilities Apps Performance in Sweden Q1 2025

In the first quarter of 2025, the utilities app market in Sweden saw varied performance across the top five applications on a unified platform. This analysis, based on data from Sensor Tower, highlights the trends in weekly downloads, revenue, and active users.

NordVPN: VPN Fast & Secure showed a fluctuating revenue trend, peaking at approximately $29.4K in late February. Weekly downloads saw a slight decline, starting at 4.3K and settling around 3.4K by the end of March. Active users experienced a steady increase, reaching as high as 81.8K in mid-March.

Truecaller: Caller ID Lookup maintained a consistent growth in revenue, with a notable increase to $11.4K in late February. Downloads peaked mid-quarter at 4.4K, while active users hovered around 240K, showing stable engagement.

Cleanup: Phone Storage Cleaner experienced a gradual increase in revenue, reaching $4.6K by the end of the quarter. Downloads saw a drop, from 3.4K to about 2K weekly. Active users fluctuated, peaking at 5K in early February.

ExpressVPN · Secure & Fast VPN displayed a stable revenue trend, with a peak of $6.3K in late February. Downloads remained steady around 1.1K weekly, while active users were consistent, averaging about 5.5K.

Cleaner Guru: Clean Up Storage saw a decline in revenue, falling to $1.9K by the end of March. Downloads decreased significantly from 1.8K to just over 260. Active users decreased steadily, ending the quarter at approximately 1.4K.

For more insights into these trends and the utilities app market, visit Sensor Tower.