Top 5 Utilities Apps Performance in New Zealand Q1 2025

In the first quarter of 2025, the top utilities applications in New Zealand on the unified platform showed diverse performance patterns in terms of downloads, revenue, and active users. Here's a closer look at the trends for the top five apps.

NordVPN: VPN Fast & Secure experienced a steady increase in weekly revenue, peaking at approximately $8.3K in mid-February. Weekly downloads remained relatively stable, hovering around 1.6K, while active users saw a fluctuation, starting at 26.6K and ending the quarter at 24.8K.

Cleanup: Phone Storage Cleaner showed a remarkable rise in revenue, reaching $5.4K by the end of March. Downloads also increased significantly, from 787 at the beginning of January to 2.1K by the end of the quarter. The app's active users grew from 513 to 1.1K, demonstrating a positive trend.

ExpressVPN · Secure & Fast VPN saw its revenue peak at $4.8K in late February. The app's downloads varied, starting at 1.2K and dropping to 760 in March, while active users slightly decreased from 4.2K at the start to 3.6K by quarter's end.

Cleaner Guru: Clean Up Storage had a stable revenue performance, reaching a high of $2K at the end of January. Downloads initially declined but began recovering in March, reaching 532. Active users also showed a recovery, increasing from 640 in February to 755 by the end of March.

Lastly, AI Cleaner: Clean Up Storage maintained consistent revenue growth, peaking at $2K in mid-March. Downloads remained steady, with minor fluctuations around 400. Active users showed a slight increase, ending the quarter at 4.7K.

These insights come from Sensor Tower, where more detailed analytics and data are available for further exploration.