AI Insights · Timothy · April 2025
Top 5 Shopping Apps Performance in Tunisia Q1 2025
Explore the performance trends of the top shopping apps in Tunisia for Q1 2025, featuring insights on downloads and active user metrics.
In the first quarter of 2025, SHEIN - Shopping Online experienced a robust increase in weekly downloads, culminating at around 16.7K by the end of March. Active user numbers also rose steadily, peaking at approximately 355.4K during mid-March.
Alibaba.com saw its downloads fluctuate throughout the quarter, with a notable increase to 12K in the final week. The app maintained a strong active user base, reaching a high of 334.9K in mid-March.
Temu: Shop Like a Billionaire showed a dramatic rise in downloads, particularly in late March, reaching 11.4K. Active users grew consistently, ending the quarter at about 34.9K.
FreeOui experienced a mixed trend in downloads, with a significant surge to 8.4K in early March. Active users displayed a steady increase towards the quarter's close, reaching 17.5K.
Lastly, Magasins Aziza had a peak download period in mid-January with 13.2K downloads, while active users peaked at 70.7K in early February.
These insights are derived from Sensor Tower's data, offering a comprehensive view of the shopping app landscape in Tunisia. For more detailed analytics, visit Sensor Tower's platform.
