Top Shopping Apps on Unified Platform in Romania: Q1 2025

In the first quarter of 2025, the performance of the top shopping applications on a unified platform in Romania revealed interesting trends. Here’s a closer look at how each app fared, based on data from Sensor Tower.

Trendyol: Online Shopping experienced fluctuating weekly downloads, beginning with 83.7K and peaking at 88.7K in early January, before declining to 58.8K by late March. However, weekly active users showed a positive trend, increasing from 1.4M to nearly 2M by the end of the quarter.

Temu: Shop Like a Billionaire saw a similar pattern in downloads, starting at 87.3K, reaching a high of 100.4K, and ending the quarter at 60.9K. Active users remained relatively stable, with a notable rise to over 2M in late March.

SHEIN - Shopping Online maintained consistent weekly downloads around 35K, with a notable spike to 47K at the end of March. Active users fluctuated, peaking at 3.3M mid-quarter before settling at 2.9M.

Lidl Plus had a steady download trend, beginning at 24.2K and rising to 36.1K in January. Active users increased from 2.9M to over 3.3M by the quarter's end.

Finally, PENNY România saw an initial download rate of 25.9K, peaking at 37.7K in February, and concluding at 18K. Active users grew significantly, from 514K to 702K over the quarter.

These insights offer a glimpse into the dynamic landscape of shopping apps in Romania. For more detailed analysis, visit Sensor Tower.