Top 5 Shopping Apps Performance in Kenya: Q1 2025

In the first quarter of 2025, the top shopping apps in Kenya showcased varied performance trends, with data compiled from both iOS and Android platforms by Sensor Tower. Here's a detailed look at the weekly downloads and active user metrics for these leading apps.

Alibaba.com - B2B marketplace saw an upward trend in weekly downloads, starting from 29.3K at the end of December 2024 and peaking at 30.8K in the last week of March 2025. The app maintained a high number of weekly active users, fluctuating around 800K to 900K.

Kilimall - Affordable Shopping experienced a decline in downloads over the quarter, from 27.1K in January to 20.1K by the end of March. However, weekly active users remained robust, peaking at 946K in early March before settling at around 899K.

Okolea Extra had a fluctuating downloads pattern, starting at 52.4K and dipping to 1.5K, before recovering to 27.4K by March's end. Active users demonstrated a positive trend, increasing from 66.6K to 88.7K.

JUMIA Online Shopping showed a stable download pattern, with figures ranging from 17.3K to 20.4K. Active users ranged from 1.8M to over 2M, peaking in late February.

Naivas Online-Saves you Money experienced a varied download trend, starting at 16.1K, dropping to 1.6K, and recovering to 13.7K. Active users saw a decline from 52.5K to 38.3K by the quarter's end.

These insights, derived from Sensor Tower, offer a glimpse into the dynamic app landscape in Kenya. For more detailed analytics and trends, visit Sensor Tower's platform.