AI Insights · Timothy · March 2025
Performance of Top 5 Shopping Apps on Unified Platform in Denmark Q1 2025
Explore the download and active user trends of the top shopping apps in Denmark during Q1 2025, with insights from Sensor Tower.
In the first quarter of 2025, the top five shopping applications in Denmark showed varied performance trends in terms of downloads and active users, according to data from Sensor Tower.
Temu: Shop Like a Billionaire maintained a consistent weekly download rate, peaking at approximately 9.3K in late January. Its active user base experienced growth, starting at about 455K and climbing to over 534K by the end of March.
Lidl Plus saw a significant increase in downloads, particularly toward the end of the quarter, reaching over 18K in the final week. Active users also saw an upward trend, beginning at 231K and closing at approximately 253K.
Ønskeskyen exhibited steady download numbers throughout the quarter, peaking at around 6.2K in mid-February. Active users demonstrated a stable pattern, fluctuating between 316K and 382K.
Netto+ | Scan&Go experienced a gradual rise in downloads, culminating in over 6.2K in early March. The app's active user numbers rose from 267K to nearly 270K by the end of the quarter.
Finally, IKEA witnessed a decline in downloads over the quarter, reducing from 5.2K at the start to around 3.2K at the end. In contrast, active users increased significantly, starting at 84K and reaching over 111K in early March before tapering off slightly.
These insights highlight the dynamic nature of the shopping app market in Denmark. For a more detailed analysis, visit Sensor Tower's website.
