AI Insights · Timothy · April 2025
Top 5 Shopping Apps Performance in Germany Q1 2025
Explore the performance trends of the top 5 shopping apps in Germany for Q1 2025, with insights on downloads and active user statistics.
In the first quarter of 2025, the top shopping apps in Germany demonstrated varied performance metrics on a unified platform, combining data from both iOS and Android. Here’s a closer look at the trends:
REWE - Supermarkt saw a significant decrease in weekly downloads, starting from 388K in the first week and dropping to 91K by the end of March. Despite the declining downloads, weekly active users remained relatively stable, fluctuating between 6.3M and 6.6M throughout the quarter.
PAYBACK - Karte und Coupons experienced a similar downward trend in downloads, beginning with 300K and decreasing to 73K by the last week of March. The app maintained a consistent active user base, with numbers ranging from 5.9M to 6.7M during the quarter.
Temu: Shop Like a Billionaire maintained steady weekly downloads, with figures fluctuating between 126K and 178K. Its active users also showed stability, ranging from 8.0M to 8.7M, indicating a strong user engagement.
Lidl Plus reported a rise in downloads towards the end of the quarter. Starting at 140K, downloads peaked at 181K in the week of March 24. Active users consistently hovered around 9.8M to 10.4M, reflecting robust user retention.
Lastly, PENNY Coupons & Angebote showed a decline in downloads from 161K to 82K over the quarter. However, the app's active user numbers increased slightly, reaching up to 2.6M by the end of March.
These insights highlight the dynamic landscape of shopping applications in Germany. For more in-depth analysis and data, visit Sensor Tower.
