AI Insights · Timothy · April 2025
Performance of Top 5 Shopping Apps on Unified Platform in Colombia, Q1 2025
Explore the Q1 2025 performance of Colombia's top shopping apps, with insights on downloads and active user trends.
In the first quarter of 2025, Colombia’s top shopping apps showcased varying trends in downloads and active user engagement, as tracked by Sensor Tower. Here's a closer look at the performance of these leading apps.
Temu: Shop Like a Billionaire saw a strong start with downloads peaking at around 671K in mid-January. However, downloads experienced a decline, stabilizing around 315K towards the end of February. Active users showed resilience, growing from approximately 5.3M at the quarter's start to nearly 5.8M by the end.
SHEIN - Shopping Online began with 258K downloads, hitting a high of 408K in the first week of January. After a dip, downloads rose again in March, reaching 353K. Active users increased from 1.45M to 1.68M over the quarter, reflecting a gradual upward trend.
Mercado Libre: Compras Online maintained steady growth in downloads, peaking at 117K in early February. Active users fluctuated slightly but remained around 2.6M throughout the quarter.
AliExpress - Shopping App experienced a significant increase in downloads, climbing from 17K at the start of January to a peak of 92K in early March. The active user base grew from 967K to over 1M, showing a positive engagement trend.
Mi Promo Cencosud had a varied download pattern, reaching its highest point of 51K in mid-February. Active users increased from 233K to over 310K, reflecting a strong user engagement throughout the quarter.
These insights, provided by Sensor Tower, highlight the dynamic nature of the shopping app market in Colombia. For further detailed analytics and trends, visit Sensor Tower’s platform.
