Top 5 Shopping Apps Performance in Belgium, Q1 2025

In the first quarter of 2025, the top shopping apps in Belgium exhibited varied performance metrics in terms of downloads and active user engagement, according to data from Sensor Tower.

Temu: Shop Like a Billionaire saw a fluctuation in weekly downloads, beginning the quarter with approximately 26.5K and peaking at 30.5K mid-January, before experiencing a gradual decline to around 23.2K by the end of March. The app maintained a robust weekly active user base, averaging around 850K throughout the quarter.

Action demonstrated a strong start, with weekly downloads reaching a high of 28.4K in mid-January. However, downloads tapered off to about 14.4K by the end of March. The app consistently engaged over 300K weekly active users, showing resilience in user retention.

Lidl Plus experienced steady weekly download numbers, peaking at approximately 20.6K in mid-January. The app's weekly active users increased significantly, reaching over 910K in early March, before settling at around 824K at the quarter's close.

Xtra had a consistent download pattern, with numbers ranging from 12.3K to 17.9K throughout the quarter. The weekly active user count showed some fluctuation, peaking at over 820K in mid-March.

SHEIN - Shopping Online maintained a steady increase in downloads, reaching 18.3K by the end of March. The app's active user base remained strong, with a peak of over 1.4M in early March.

These insights provide a snapshot of the competitive landscape in the shopping app sector in Belgium, with further details available on Sensor Tower's platform. The data highlights the dynamic nature of user engagement within this market.